Immediacy is ever-present in our lives. Despite this, there is a growing movement that covers a number of disciplines, such as art, cuisine and, of course, fashion. This movement is directed at giving greater significance to our surroundings. A commitment to mindfulness and responsible consumption that has come to stay.
In contrast to fast fashion, which favours "throw-away" industrially mass-produced garments, the "slow fashion" concept is committed to timeless designs with a comfortable cut and soft, natural fabrics.
Slow fashion focusses on selecting noble fabrics that do not pollute the environment and that are biodegradable, and on production in smaller, local workshops.
In this respect, it should not be forgotten that the fashion industry is one of the world's major polluters (20% of potable water pollution results from textile processing and dyeing and 24% of global insecticides are used for cotton production). 400% more clothing is purchased today than 20 years ago, and fashion is starting to resemble the food industry with a line that favours a "throw-away" attitude in which trends are more important than the garment itself.
Although the figures are discouraging, a new generation of consumers is now demanding sustainability, in addition to quality and design. Consumers who want to do away with, or minimise synthetic and acrylic fibres, seeking durable garments that are in line with their lifestyle.
At Lenag Nzeki we are committed to producing long-lasting quality clothing with original designs. Our fashionwear is made in workshops in Portugal, and we personally supervise the complete production chain for each and every garment. This allows us to guarantee that each garment has been made in suitable conditions, respectful of people and the environment.