The textile industry is the second largest polluter in the world. Each year more than 80,000 million garments are sold, four times more than in the nineties. Behind these exorbitant figures are major fashion brands, which have imposed what is now known as fast fashion.
"Throw-away" fashion has established the tyranny of things that are even cheaper still, while the continuous poor-quality launches, directed at being thrown away in a short period of time, have put an end to the concept of collections/seasons.
On the occasion of World Environment Day, celebrated on the 5th June, we thought that we'd take a look at the figures.
In Spain, each person throws away an average of 7 kilos of clothing per year, a figure that goes up to 35 kilos per inhabitant per year in the United States. Polyester, the most popular fibre in the world for clothing manufacture, takes 200 years to decompose and 70 million barrels of oil are used to produce it each year. The manufacture of Rayon, Viscose and Lyocell has led to more than 70 million trees being felled worldwide each year.
According to the analysts' calculations, a fast fashion garment worn for an average of 5 times in a period of 35 days and then thrown away, produces 400% more carbon emissions than a garment that is kept for a year in our wardrobe and is worn an average of 50 times.
At LENAG NAZEKI we're committed to the concept of slow fashion in contrast to fast fashion, to the quality and durability of garments in contrast to the turmoil of throw-away fashion.
We believe that responsible consumption ought to be present in all facets of our life, including the clothes we wear. For this reason, our LENAG NAZEKI fashionwear is made in workshops in Portugal, and we personally supervise the complete manufacturing chain for each and every garment. This allows us to guarantee that the production process is respectful of the people involved and the environment.